Research Report · 5–6 weeks
Win-Loss Analysis Report
Structured analysis of closed-won and closed-lost deals from the past twelve months, with pattern charts by competitor, deal size, and sales cycle length—plus interview summaries from up to eight stakeholder calls.
Who this is for
Commercial managers evaluating product-market fit, competitive positioning, or rep messaging effectiveness after a year of mixed win rates in a single vertical.
What you receive
- Win-loss pattern charts segmented by competitor, size, and cycle length
- Summary of up to eight buyer or internal stakeholder interviews
- Messaging gap analysis comparing won vs lost deal notes
- Executive brief (8–10 pages) with recommended focus areas
Timeline & delivery
Five to six weeks including interview scheduling. Expedited delivery available with fewer interviews.
Location: Interviews conducted by phone or video. Final presentation in Busan or via video.
Pricing basis: Fixed project fee — from KRW 3,600,000
Process
- Scope definition and deal sample selection (minimum 40 closed deals)
- CRM export and call note aggregation
- Pattern analysis and chart production
- Stakeholder interview scheduling and conduct (up to eight calls)
- Draft review with commercial manager
- Final report and presentation
Included
- Analysis of 40–120 closed deals from the prior twelve months
- Up to eight 30-minute stakeholder interviews
- One revision round on findings and recommendations
Not included
- Competitive intelligence beyond your CRM and provided materials
- Customer survey fieldwork at scale
- Sales training or enablement content creation
What win-loss work reveals that pipeline charts cannot
Stage conversion tells you where deals slow down; win-loss work tells you why buyers chose someone else. This report connects CRM outcomes to the language in call notes and buyer interviews, giving commercial managers evidence for pricing, packaging, and rep coaching decisions.